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This web site has the following in the site, "Newton, MA Photographer Shachmut Photography." We saw that the web page also stated " Massachusetts Children and Family Photographer based in Newton and serving Boston, Metrowest and surrounding areas." It also said " Thats me in the picture with my oldest on my hip. Oh, and in case youre wondering - my last name is pronounced Shack-Mut . What else is there to say? I love a cup of coffee in the morning, my favorite color is purple, my favorite shape is a star, and I love capturing life through my lens." The header had Newton as the highest ranking optimized keyword. It is followed by Boston, Photographer, and MA which isn't as ranked as highly as Newton. The next words shachmutphotography.com uses is Children. Families was included and might not be understood by web engines.